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UNAPOLOGETICALLY

Use Your Voice

TO CHANGE THE WORLD

AS FEATURED IN

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YOU: FEARLESS DREAMER, EXPERT ENTREPRENEUR & PASSIONATE CHANGEMAKER

 

You’re the Beyonce of your industry (that no one know it yet.You’re ready to take center stage and use your gift to change the world. The thing is you are remarkable at what you do BUT you can't put it into words. It's like you’re screaming about your mission & no one’s listening. 

FEARLESS DREAMER, EXPERT ENTREPRENEUR & PASSIONATE CHANGEMAKER

 

You’re the Beyonce of your industry (that no one know it yet.You’re ready to take center stage and use your gift to change the world. The thing is you are remarkable at what you do BUT you can't put it into words. It's like you’re screaming about your mission & no one’s listening. 

WITH A MENTOR BY YOUR SIDE. YOU CAN 

STOP RIDING THE STRUGGLE BUS.

 

The truth is your site doesn’t align with who you are because you're hiding what makes you quirky and unique. You're silent on popular culture, politics, and your passion because you're afraid of alienating your audience. Girl, you're attracting clients who love your persona not the real you anyway. Together, we'll connect with the people who need her the most and generate more revenue while doing it.

IF YOU FINALLY WANT TO BE CONFIDENT IN YOUR WEB COPY

This is the sign you’ve been waiting for. 

 

Your website can sound exactly how you’ve always imagined even if...

  • Right now can’t identify your unique voice or express it with personality, 

  • You secretly steal from your faves' website and hope no one notices, or  

  • You're scared AF of writing especially in this noisy online space pressuring you to create "valuable content."

How would your life be different if you could sit your magical self down to write copy...

Without

Writer’s Block

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because you're hella clear on what's important to communicate on your site and how to communicate it with easy-to-follow website templates.

That Attracts

High-Quality Leads

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more loyal than

the Bey-Hive with

words that connect,

seduce and persuade your audience to commit to themselves with your offer.

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With An Expert 

By Your Side

Imagine co-writing your website with a premier, result-driven sales copywriter who helps you discover your customers, voice and personality (and gives tips

most pros would never share.)

That Sounds

Like You But Better 

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because it aligns

perfectly with your personality.

Yup, we write copy

that highlight the quirks

that make you

YOU!

Sounds bomb, right?

 SAY YES TO...

UNSHAKABLE

To write persuasive science-based web copy with hella personality in one week flat 

Unshakable is a 5-day program designed to help you develop an unshakable brand voice, write your website copy, and sell more authentically

DURING OUR WEEK TOGETHER, WE'LL

Discover Who You Really Are

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We’ll define your “you-ness” and core brand values so you can build a brand that you believe in and weave who you are into your brand story.

Write Your Website Copy

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This is what you came for! We’ll write your home page, about page, contact page and 404 page using my tried-and-true templates. 

Understand Your Customer

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Get into the minds of your dream client so you can position your offer as the solution, the salvation and the chance to forever say byeeeee to their biggest problems forever (and ever amen.)

Sprinkle In Your Magic 

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We’ll edit your copy together to add your personality so that each word is powerful and connects with your kind of people. 

Let Your Personality Shine

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Create a personality that represents you and makes your audience feel like you’re the homie (or the auntie who gives it to them straight).

In Just One Week

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Let's just get it done. Because let's be honest - how many times have you been putting this off?  Too many, right? Let's write your website in just 5 days.

ANGELICA DANDRIDGE

WEB DESIGNER

Your services were so unique in that it was kind of like getting linguistics sales psychology training. 

DESIREE GREENWOOD

PHOTOGRAPHER

It was the dopest thing to watch Rita take my jumbled up

thoughts and write

beautiful copy. 

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KRISTIAN RAE

BRAND DESIGNER

Rita helped me to realize

it's okay to speak how I would

with my clients

in my copy.

THE RITA EXPERIENCE IS DOPE AF. BUT DON'T TAKE IT FROM ME.

TAKE IT FROM MY CLIENTS.

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DAILY TRAINING

Live training each day with DIY writers. You are all learning together so you’re never alone. I’m right by your side all week. You are supported as you write your copy.

what's inside? 

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WEB PAGE TEMPLATES

No more rambling on-and-on or putting writing off ‘til after you binge The Office again. My plug-and-play templates to help write your seductive and persuasive web pages. 

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OFFICE HOURS

Pull up! I’m available every single day for office hours to answer any and every question you have. You will be confident in your copy because you have access to me, my genius, and mentorship. 

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LIVE FEEDBACK

Get in the hot seat, babe, and buckle up. I’m giving live feedback during our training to take your copy from meh to popping! You’ll learn how to be a better writer watching me in my zone.

THE UNSHAKABLE SCHEDULE

Unshakeable is a 5-day program that walks you through each step of writing drool-worthy web page copy that inspires people to throw their wallets at you.

Pre-Work

How to

Stalk Your Competition & Spy On Your Buyers

Learn the pro tips on how to find your competitive edge (hint: it’s your youness). You’ll also learn how to spy on your buyers to understand their deepest desires.
Day One

Discover

Your Signature Voice 

Take your mask off and embrace what makes you different without judgment or shame. Straight out the gate, we figure out who you really are and what you stand for. Then draft your Brand Voice Guide which outlines your brand values, mission statement and vision statement to remind you of who you are (and who you aren’t) as your brand grows.  
Day Two

How to

Craft an Irresistible Home Page

You’ll walk away with homepage copy for your digital home that makes a lasting first impression and introduces your personality and offers  to the world! 
Day Three

How to

Write the Perfect About Page

We’ll write an about page that tells your brand story in a relatable, compelling and persuasive way. 
Day Four

Write Your Direct Yet Informational Contact Page & Add Personality on Your 404 Page

We’ll make it easy for leads ready to take action to get in contact with you with clear, effective and welcoming copy. Then let’s write a 404 page that keeps visitors around especially when they land on a page that doesn’t actually exist. This page is the secret sauce that turns a negative browsing experience into a surprisingly delightful one.
 
Day Five

Surprise!

Masterclass or Live Edits 

Our last day, I’ll read the room to see what you all need. We may have live edits, feedback or makeovers. I may host an advanced masterclass. At the end of the day, you’ll have high-converting website copy that captures your signature voice.

yaaaasssss!

 

HOLD UP.

THERE ARE BONUSES TOO, BOO! 

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VERBAL BRANDING GUIDE 

You’ll get a verbal guidelines template. It’s the verbal version of a “style guide” for your brand. A one-sheet overview of your brand’s personality including adjectives used to describe your brand to outline your personality, best practices and do’s and don’ts. These guidelines will help your content writers, employees and contractors understand your voice instantly.

VALUE $197

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FAQ BOOTCAMP

Get instant access to my FAQ templates to help you sell more authentically. I’m giving you a little known copywriting secret: FAQs are the forgotten superstars of your copy. It’s Not About Questions that People Actually Ask, But Rather What You Want Them To Know. We’ll write FAQs that Answer Any Sales Objections & Convince Cautious Buyers. 

VALUE $497

you get all this!

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MASTERCLASSES

I am pulling out my Rolodex and calling the industry leaders to come in to help make your copy work even harder for you. Award-winning web designers may pop in to teach you how to make your copy and design work together. A launch strategist may stop by to drive traffic to your website or a photographer may help you choose the hero images for your site. (Bomb, right?)

VALUE $997

JOIN UNSHAKABLE TODAY

PICK THE PLAN THAT'S BEST FOR YOU

Two Bi-Weekly Payments of

$597 USD

One Payment of

$997 USD

get started for the low

best value

SAFE & SECURE CHECKOUT

You can trust me, boo!

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MY UNSHAKABLE FRAMEWORK IS EVERYTHING!

HERE ARE THE RECEIPTS.

THIS COULD BE YOU BUT YOU'RE PLAYING SMALL

What’s stopping you?

 This is everything you need to get out your own way and launch your website. 

 

HERE'S EVERYTHING YOU GET IN UNSHAKABLE:

5 DAYS OF LIVE TRAINING

Get access to my proven copywriting framework that has tripled my client’s revenue. 

Value $4997

WEB PAGE TEMPLATES

The paint-by-numbers templates make writing a breeze. Bye, bye writer’s block. 

 

Value $2500

VERBAL BRANDING GUIDE & FAQS

Verbal Branding Guidelines & FAQ Bootcamp 
These ready-to-use-templates will make maintaining your authentic voice and selling simple.

Value $694 

MASTERCLASSES FROM LEADERS

Learn from the best in the business. You’d typically pay over $500 for strategy calls with these heavy-hitters but it’s included in Unshakable. 

Value $997

LIVE FEEDBACK & CRITIQUE

Improve your copy with live feedback from me. Tap into my genius to have the confidence to write on your own.

Priceless

5 DAYS OF OFFICE HOURS

You get to pick a copywriter’s brain. Bring your questions to the daily office hours.

Priceless

TOTAL VALUE

You really can't beat this. Where else will you get this much value, know-how, and support?

Value $9188 

LET'S BE REAL

An investment of only $997 is a no brainer.  

 I'm not here to tell you why Unshakable is better than anything you’ll find out there. I am here to show you...and once you experience it yourself, I promise you this… you'll never hire a copywriter again. (I probably shouldn’t say that, but it’s true!) You’ll learn the copywriting basics that you can apply not only to your website -- but everything you write including emails, landing pages, and captions.

 

I MEAN YOU COULD ALWAYS SETTLE FOR ONE OF THESE OPTIONS

LEARN ON YOUR OWN

TIME: FEWS MONTHS - YEARS

Spend Time on Google or YouTube University trying to piece together a decent home page. 

HIRE A COPYWRITER

TIME: 8 WEEKS

Pay 5x as much and take a gamble on their availability. Trust the good ones are booked out. 

SETTLE FOR BAD COPY

TIME: INSTANT 

 Excellent copy is what separates those on the rise and those who become stars. 

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SO WHAT'S UP? ARE YOU IN?

 The Unshakable intensive is perfect for women who are serious about building a brand and showing up as their full selves, serving the people who need them the most, and using their words to do just that. 

JOIN UNSHAKABLE TODAY

PICK THE PLAN THAT'S BEST FOR YOU

get started for the low

Two Bi-Weekly Payments of

$597 USD

One Payment of

$997 USD

SAFE & SECURE CHECKOUT

You can trust me, boo!

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best value

SO, WHO IS THE COPY GENIUS BEHIND UNSHAKABLE?

Rita

HEEEEEEEEEY! I'M

YOUR MENTOR AND BIGGEST CHEERLEADER

Here’s why I’m uniquely & firmly qualified to tell you everything you ever wanted to know about writing web copy with hella personality and selling out without being “salesy.”

  • I assisted a little brand called American Eagle launch their intimate apparel brand, aerie, so I know how to write my way into the hearts of my ideal client

  • I'm a stalker (not in the Joe from YOU kinda way). But I know how to get into your clients' minds so they’ll happily get on a waitlist to work with you & only you

  • My words get folks to throw their credit cards. Clients have sold out their courses, made Amazon best-sellers lists, and tripled their revenue based with my words 💅🏾

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ONE THING YOU SHOULD KNOW ABOUT ME:

I'M UNAPOLGETICALY HERE FOR WOC.

 

Everything I do is in solidarity with and for women of color, Black women in particular. I know how uncomfortable it is to navigate all-white entrepreneurial spaces -- to find safe communities that allow you to show up fully without code-switching and find leaders who won't delete your post or silence Black voices to keep themselves comfortable 👀 It can be especially hard to find writers who can capture our dynamic personalities, our subtleties, our frustrations, and our passion. I really do get it.

My mission is to want to empower you to find, develop, and use your voice for yourself.

I love you, sis and I hope to see you inside.

LOVE ME BACK? AWWWW, YOU'RE SO SWEET!

MY CLIENTS LOVE ME TOO.

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IF YOU MADE IT THIS FAR YOU'RE EITHER

1) nosey or 2) on the fence about Unshakable. So what are you gonna do? Join the program or copy & paste every word on this page

(Do you feel my side-eye?)  Stop stealing copy and write your own. Copy that feels and sounds like you. You can do it with Unshakable. The truth is you are your secret sauce. You just need the right guidance to use your personality to authentically sell. 

YOU NEED HELP AND YOU HAVE TWO OPTIONS.

Finally, commit to writing your copy and using your voice to change the world with Unshakable

Stay silent, hide in the shadows, and keep stealing copy

or

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JOIN UNSHAKABLE TODAY

PICK THE PLAN THAT'S BEST FOR YOU

get started for the low

Two Bi-Weekly Payments of

$597 USD

One Payment of

$997 USD

SAFE & SECURE CHECKOUT

You can trust me, boo!

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best value

IF YOU GOT QUESTIONS

THEN I GOT ANSWERS

Frequently asked questions

When does the program start?


Live training starts on August 17th, 2020. I'm not sure when I'll do this again because this is a beta after all. There may be another cohort in September. But I can't call it. If you want in, you're best bet is to sign up now!




Do you have payment plans available?


Absolutely. I offer a bi-weekly payment plan for the Unshakable Program. You'll be charged on the day you sign up and then 14 days (2 weeks) later.




How is the content delivered?


This is not like the courses you buy and never finished. This a group program that requires you to show up for 5 days to learn and apply signature copywriting techniques. Once you say “yes” to Unshakable, you’ll have access to my templates, cheat sheets and workbooks to help make writing easy AF. Plus... Live Daily Trainings are held via video conference. You'll be personally invited once you sign up. PDF Paint-by-Numbers Home & About Page Templates are delivered via email on our start date. Office Hours are held everyday in Zoom. You will be confident in your copy because you have access to me, my genius and mentorship every day.




Girl, I never heard of you. Why should I trust you?


Because you made it alllll the way here on a sales page that's pretty long. So the copy is working, isn't it? But seriously, I have the receipts (testimonials) to show you what it's like to work with me. Unlike other live programs, there’s little risk with me. I believe in this and stand by it. If this program isn't what you expect by Day 3, I'll run you your money back. No questions asked.




This is a big investment for me. Is it truly worth it?


I've seen clients crush every one of there goals with copy that converts, so of course I’ll say YES! But to be real only you know the answer to that question. Are you worth the investment? Are you ready to make the investment? I know that if you're here you probably need to be. You're so close to your breakthrough but you're about to talk yourself out of it. You have two choices: invest in this program and partiticipate fully to change your life or invest more time piecing together copy that falls flat.




I seriously can't afford this but what to work with you.


Baby, I get it. I'm taking my sales hat off. If you know better copy will change your life and business, apply for my Pay What You Can Call. It's a 60-minute Strategy Call at whatever price YOU CAN AFFORD. Got $20? That's fine. $500? That's cool, too. The one thing I know how to do is WRITE my ass off and COMMUNICATE to drive some action, okay? And that's what I can give to you. Tap into my genius then go out in the world to use your gifts to serve too. You can apply HERE.





LAST CHANCE

To take 100% responsibility for yourself, your dreams, your happiness and your business. Stop playing small. Let someone help you. Say yes to yourself and stop trying to grow all alone. You deserve this and I seriously got you. I believe in you, your abilities, and that you can unapologetically change the world. 

JOIN UNSHAKABLE TODAY

PICK THE PLAN THAT'S BEST FOR YOU

get started for the low

Two Bi-Weekly Payments of

$597 USD

One Payment of

$997 USD

SAFE & SECURE CHECKOUT

You can trust me, boo!

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best value

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I BELIEVE IN THIS

100% SATISFACTION GUARANTEED

 

Unshakable comes with a 100% Satisfaction Guarantee. If Unshakable is not what you expected or you don't find it valuable, request a refund by the end of DAY TWO and I'll issue a refund. No questions asked. 

This type of guarantee is unheard of. But people come first around here. With our refund policy and our office hours, we redefine normal and do what works best for us and our people. 

DON'T PLAY, THOUGH

You can't participate for 5 days then ask for a refund. You must request a refund by 5 PM EASTERN TIME ON DAY TWO.