“Failure’s not an option. It’s a step.”

― Nike

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You are a Hero and your superpower is your determination. You’re here to save your community or inspire them to save themselves. If tough loves needed, you’re handing it out.  People like you are the stereotypical hero. You know the ones you see in the movies. If there’s a problem, you are there to save the day.

You don’t help people to stroke your ego. You do it because you’re called too. And you have the drive, dedication, and stamina to getting things done no matter what obstacles stand in your way. Serena and LeBron aren’t immune to haters, but they stand tall and perform at elite levels no matter what. That’s what makes the hero who they are. 

Heroes and hero brands prove that they deserve the crown (and the cape) with their courageous and almost superhuman actions. Whether they are directly using their hands like Red Cross volunteers or saving the day with the help of technology (like Be My Eyes app), hero brands show up in major and minor emergencies.

Nike’s motto is “Just Do It” -- like a true hero. Hero personalities don’t always come in to save you. Brand personalities, like you, remind their audience that they are completely capable of saving themselves. Hero brands exist to make the world (and their audience)  better. You are also are driven by proving people wrong. 

Your brand voice is authoritative, strong, knowledgable, insightful, and reassuring. It both challenges your audience to show up for themselves and assures them that they are capable of anything. You encourage your customers to be their personal best.