“I'm a regular, degular, smegular

girl from the Bronx." - Cardi B

​

You are a The Homegirl and your superpower is creating community. And like a friend, you’re here to make your audience feel comfortable and supported being who they are. You are the brand people go to for stability and assurance. When there is a crisis, a decision to be made, or uncertainty, people turn to their most reliable homegirl for comfort. They don’t run to their obnoxious friend or the visionary with big dreams, they turn to you. You give people a place to belong without being stuck-up, untouchable or pretentious.

In the words of Cardi B, you are a regular, degular, smegular brand from the Bronx, and you take great pride in being from around the way, being relatable, and being on the girls. Your audience stans knowing that you are just like them. Relatability goes a long way in creating an engaged audience for you.  

You are exactly what people expect. There aren’t any plot twists with you. Your brand personality has a non-threatening presence without being over the top, loud, or shocking.

People trust you and they lean on you to be dependable. Your audience doesn’t necessarily like change, so your products or service represents stability, routine, and tradition.